CBS eyes bid to punch up Floyd Mayweather's profile leading up to his May 4 pay-per-view bout

Showtime recently unveiled the hype machine it has constructed to sell Mayweather's rumble with Robert (The Ghost) Guerrero. Over 100 hours of programming, including an hourlong documentary on CBS (it owns Showtime), will be unleashed. He will also be introduced to a national TV audience during the NCAA Tournament.

 


Floyd Mayweather is part of CBS' grand plans for this year's NCAA Tournament.

Floyd (Money) Mayweather is among the millions tuned into March Madness. When will he become part of it?

Showtime recently unveiled the hype machine it has constructed to sell Mayweather’s May 4 pay-per-view rumble with Robert (The Ghost) Guerrero. Over 100 hours of programming, including an hourlong documentary on CBS (it owns Showtime), will be unleashed.
All this stuff may help Mayweather leapfrog a captive audience of hardcore boxing fans, introducing him to a new audience. This could expand the fan base, bringing new PPV dollars into the tent.
Still, it’s small potatoes compared to CBS taking the plunge by introducing Mayweather on national TV sometime during the NCAA Tournament. The suits should either bring him in the studio and have him go at it with Charles Barkley & Co., or introduce Mayweather in Atlanta by having him work in some capacity during the Final Four. This guarantees massive, mass exposure.
For anyone offended by this — including any dissenting parties at CBS — the NCAA Tournament has become nothing more than a sales convention for corporate America. Everyone is making money off it (networks, announcers who appear in commercials, the NCAA, etc.) except the players.
Ultimately, we expect Mayweather to have some kind of role on the CBS broadcast, most likely during the Final Four. Still, there has been some industry buzz NCAA officials might either be nervous or totally against Mayweather taking the stage during their tournament.
Mayweather likes to gamble. He has never hidden that fact. He bets major cash on a variety of sporting events and has been known to post his winning and losing tickets on Twitter. Mayweather has boasted about making $1.2 million on a wager and losing as much as $900,000 on an NFL game.
Since NCAA officials (wink, wink) deny the existence of gambling — especially on the hoops tourney — just the idea of having a guy like Mayweather making the scene yakking on the screen during their tournament could cause nightmares.
Then again, some see Mayweather’s life experiences and career as unsettling. That’s why bringing him to a mainstream audience, and getting it to buy in, could be challenging. The hour-long CBS documentary is being promoted as a no-holds-barred look at the life of Mayweather, which could turn off some viewers.
“I’m not concerned with that,” said Showtime Sports boss Stephen Espinoza. “One of the paradoxical things about Floyd is that his business value, as the highest-earning athlete in the world, is predicated both on the fans’ desire to love him and to hate him. . . . What’s relevant is that people talk about him and want to see him, for whatever reason, and that’s the definition of value.”
Which will only increase if Money talks at the Final Four.
LITTLE LARKIN
Barry Larkin is about to finish a contract negotiation and can concentrate on a potential one.
The Hall of Fame shortstop has inked a multiyear deal with ESPN, which will keep him in the “Baseball Tonight” studio, including the Sunday edition leading into “Sunday Night Baseball.”

Larkin is now fielding calls from NBA types interested in what his son Shane, Miami’s star sophomore point guard, is planning to do next season.
“We’re getting a lot of inquiries about the NBA,” Larkin said. “His draft status has kind of skyrocketed, I guess.”
Shane asked his father to handle the calls because he wanted to focus on the tournament.
“He wants to go to the NBA,” Larkin said. “But he wants an NCAA championship.
Larkin has experience with this kind of business. He did it as a player and as the manager of the Brazilian national baseball team. “It’s in my wheelhouse. Negotiations are negotiations,” he said. “And we’re not at that stage, but fielding questions about interest in my son playing at the next level is exciting.”
Best advice he’s given Shane?
“Make your free throws.”
RUNNING BACKWARD
That’s not the suit I purchased.
Can’t you just hear something similar from the NFL’s TV partners as they monitor Roger Goodell’s Project Wussification and the rules changes that are part of it. The latest prohibits running backs from hitting defenders with the crown of their helmets, which is how they break tackles.
NBC, CBS, Fox, ESPN, NFLN, shell out billions to the NFL to purchase rights to a violent sport that produces monster ratings. Those ratings will start to plummet — drastically — if fans tune out, perceiving the game isn’t played the way they like it. Wonder if the networks have refund clauses in their contracts?
PIN(STRIPE)HEAD
Why bother watching Yankees baseball this season?
Inside the Valley of the Stupid, the Bombers have been written off, left for dead before Opening Day. Typical is the commentary of Mr. Baseball, Stephen A. Smith, who on ESPN-98.7 said: “It’s almost a lock the Yankees won’t make the playoffs.”
And if they should, the tape of that particular comment, as well as similar ones made by VOS preachers, will mysteriously disappear.
WILDCAT WHINE
All the NCAA studio hosts on CBS, TBS, TNT, TruTV kind of blend together. It’s a blabberfest.
On TBS, or is it TNT? No, it might be TruTV. Anyway Rex Chapman made an impression — for the wrong reason. He was ticked his alma mater Kentucky, which he constantly referred to as “we,” didn’t make the tourney.Yet when the Wildcats, aka “we,” lost to Robert Morris in an NIT opening-round tilt, Chapman didn’t have all that much to say.
INJURY TIMEOUT
With all these Knicks injuries, near injuries, mystery injuries, we kind of expected the MSG Network to clear the air by bringing on Dr. Lisa Callahan, the Knicks’ director of player care, for an interview.
What? Was James (Guitar Jimmy) Dolan and orchestra concerned she might have listed Al (Wiggie) Trautwig as day-to-day with a forked tongue?
The Gulag needed someone to play doctor here — Glen (Phantom) Grunwald would’ve sufficed. Then again, even the MSG crew has trouble locating him.
* * *
DUDE OF THE WEEK: ADRIAN DANTLEY
For becoming a Montgomery County crossing guard. Dantley made much money during his NBA career, and stashed plenty of it, but got “bored sitting around the house.” So he decided to take to the streets — literally — making them safer for children. Dantley admits the job comes with health insurance (the NBA does not pay former player’s health premiums), but says his motivation is the kids. And there is some risk involved. “I think it’s more dangerous out here than playing one-on-one,” Dantley told CNN, “or me taking a hard foul from an NBA player.”
DWEEB OF THE WEEK: PETE CARROLL
For flip-flop-flipping on Mark Sanchez. Last week Carroll, who coached Sanchez at USC, said the Jets demise wasn’t on the QB, but the entire team. “It’s not his fault,” Carroll said. This is the same guy who said Sanchez was not ready for the NFL when he left USC and was drafted by Gang Green. Yet after the Jets made the playoffs in Sanchez’s first two seasons, Carroll was saying it was all about the QB: “A tremendous demonstration of a guy’s belief in himself.” The next time Carroll decides to pontificate, we’ll check which way the wind is blowing.
DOUBLE TALK:
What Brian Cashman said: “I’m not sure when his (Alex Rodriguez) actual rehab-to-field activity will take place. I don’t have that yet.”
What Brian Cashman meant to say: “I’m not sure when I’m getting out of this (expletive deleted) cast. I don’t know when that pain in the a-- is getting back on the field.”

( From NYdailynews )

 

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